How do you properly optimize your site for on page SEO?

Quick Start Marketing GuideThere are a whole raft of different on page SEO techniques, but it pays to stick to the basics first:

Keyword in URL/Domain

Try to get your main keyword in your website’s URL or domain name. For example, if the keyword you are targeting were “how to train a dog”, then you would want to try to have a URL like howtotrainadog.com. According to some, it is better to separate the words in your URL with hyphens (eg how-to-train-a-dog.com)

Keyword in page title

The keyword you are trying to target with a particular page should always be present in the page title. You can edit this from within the HTML code of your page, by sandwiching your keyword between the tags.

Meta description

This is the snippet of text that appears next to your listing in Google. Although it is no longer an easy way of boosting your rankings, a good meta description that encourages visitors to click through (and that features your main keyword) can help make your page more relevant in the eyes of Google, which is a positive influence on your rankings.

In-text keyword density

It is important to maintain a good level of keyword density on your pages. This means using your keywords regularly in your articles or blog posts. However, it is critical that you do not just stuff your website with keywords; make sure that you provide lots of quality content, and that your keywords flow naturally with your writing.

Image alt tags

Search engine spiders cannot see images, they can only see text. Therefore, it is important to have accurate alt tags for your images, so that the search engines get a picture of what human eyes are able to see. Your image alt tags should be a brief description of what the image displays, and not just an excuse to stuff keywords. For example, if you have a picture of a dog training leash then your alt tag could be something like “Acme dog training leash”, but not “dog training leash, dog training collar, dog training” etc.

Strong internal linking

Link to other pages within your website or blog using “deep” links. This means creating text links that enhance visitor experience. Use relevant anchor text keywords to create these links to other internal pages. This will not only help get search engine spiders indexing your pages, but will also reduce your bounce rate. By using internal links, visitors to your site will be more likely to exit on a different page than the one they arrived on, and will spend more time browsing; this is a positive factor for search engine rankings.

Quality unique content

This is the “big kahuna” of on page SEO. Make sure your articles or blog posts are of exceptional quality. Put 110% into every content piece you create so that your readers get something of value. Now that the Google Panda update has come and wreaked havoc on spammy, low-quality content, it is more important than ever to create really awesome content that actually teaches what the headline promises. As we move into 2012, it is clear that search engines will continue to place lots of value on great quality content that is relevant and well researched.

These are the basics to properly optimize your site for on-page SEO.

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